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AIDA for Pay Per Click

Posted on November 30, 2012 by jsemchuck

A common concept taught in marketing classes around the world is AIDA, also referred to as the customer buying cycle. AIDA stands for: Awareness Interest Desire Action Customers go through these four phases as they are making a buying decision. … Continue reading →

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Paid Search Pays Off For Local Sales

Posted on December 12, 2011 by jsemchuck

According to 2 years of research by the retail marketing firm RevTrax, “for every $1 of e-commerce revenue generated from paid search, marketers can expect to see approximately another $6 of in-store revenue.” Between August 2009 and August 2011 RevTrax … Continue reading →

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Google AdWords Extensions

Posted on June 13, 2011 by Dan Edmund

Google AdWords Extensions Most website owners already know what Pay-Per-Click (PPC) is.  If you don’t, its search engines, such as Google’s and Bing’s form of paid advertising.  Unlike the process of SEO which can sometimes take a bit of time … Continue reading →

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Profit Per Impression (PPI) – The Only True Constant

Posted on May 25, 2011 by jsemchuck

What is PPI and what is it worth? If you run multiple PPC accounts for clients you should know about a metric called profit per impression (PPI). Consistently I am looking for a quick way to determine the true value … Continue reading →