GOOGLE SITELINKS EXPANSIONS
Google has recently launched an update to Google Sitelinks in order to dramatically improve the quality and organization of their search results. With Google’s launch, sitelink selection and ranking can change from query to query thereby permitting more optimized results. One of the most significant changes recently incorporated by this Google Sitelinks launch was on how the links are now displayed. This new feature expands the quality of search results when a particular phrase or word is entered and searched for.
Google Sitelinks Changes
However, Google Sitelinks have not really been altered and, as before, they will only appear if Google makes the determination that they are useful while conducting a specific search. They are still generated and ranked algorithmically based on the link structure of a particular site. Within a visual aspect, there a few noteworthy changes that were recently made with their recent launch:
1.) Full-size text links containing a URL and a line of text, thereby making the Google sitelinks easier to see.
2.) The maximum number of links that will now appear have been dramatically raised from eight to 12.
3.) With the new Google sitelinks, the separation of the top domain and the other domains is much clearer. If sitelinks do appear for the top result then all of the results will be other domains, with the exception of links for subdomains of the top result.
Removing Google Sitelinks
Additionally, by utilizing a Webmaster Tools account, users can suggest a demotion (Google’s terminology), a link being removed, for a sitelink if they deem it is inappropriate of if they feel it is incorrect. However, removal is not a given or guaranteed but it is worth making a suggestion to Google to enhance your own particular site and how its corresponding Google sitelinks are viewed. It’s still unclear if the new Google sitelinks will have an impact on search engine optimization and search engine rankings.
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